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AMD Ushers in a New Era in 64-Bit Mobile Computing With AMD Turion 64 Mobile Technology; Acer, Fujitsu Siemens and Packard Bell Among Leading Manufacturers
Expected to Launch Notebook PCs Worldwide in Coming Months
SUNNYVALE, Calif.—(BUSINESS WIRE)—March 10, 2005—
AMD (NYSE:AMD) today introduced AMD Turion(TM) 64 mobile
technology, the latest in a succession of computing innovations based
on the industry-leading AMD64 architecture. AMD Turion 64 mobile
technology is uniquely optimized to bring award-winning AMD64
performance to thinner and lighter notebook PCs with longer battery
life, enhanced security, and compatibility with the latest graphics
and wireless solutions, both today and tomorrow.
Together with industry-leading partners, AMD enables a
best-in-class ecosystem of open industry-standard technologies,
helping PC manufacturers to deliver feature-rich systems that satisfy
the variety of ways in which people use their notebooks.
"By embracing a broad partner community and industry standards,
AMD is both providing choice and stimulating innovation," said Roger
Kay, vice president of Client Computing at IDC.
"We have unleashed 64-bit mobile performance, allowing business
professionals and on-the-go consumers to explore the freedom of mobile
productivity with AMD Turion 64 mobile technology," said Marty Seyer,
corporate vice president and general manager, Microprocessor Business
Unit, Computation Products Group, AMD. "This is just the first of many
innovations that we are planning to pioneer with this new product
family made for mobility, choice and best-in-class notebook designs."
Leading global manufacturers, hardware vendors and software
suppliers have expressed support for AMD Turion 64 mobile technology.
"Fujitsu welcomes AMD Turion 64 mobile technology innovation, and we
congratulate AMD on their success," said Mr. Kazuhiro Igarashi,
general manager, Mobile PC Division, Personal Business Group for
Fujitsu Limited.
Business professionals and consumers worldwide can expect to see
notebooks based on AMD Turion 64 mobile technology starting later this
month in retail stores and through commercial distribution channels.
The first systems are expected from Acer worldwide and Fujitsu Siemens
Computers throughout Europe.
"We have had a great deal of success with our Ferrari branded
notebooks based on AMD64 technology," said Walter Deppeler, senior
corporate vice president, Acer Inc. "We look forward to continued
success with our forthcoming notebook designs based on AMD Turion 64
mobile technology."
"As the leading European IT provider, we offer our customers
world-class computing technology," said Herbert Schonebeck, Vice
President Business Unit Consumer, Fujitsu Siemens Computers. "We are
introducing innovative consumer notebook PCs based on AMD Turion 64
mobile technology to provide our customers efficient platforms to
connect from virtually anywhere."
In addition, ASUS, Averatec, BenQ, MSI and Packard Bell are among
the leading, global computer manufacturers who have indicated they
will support AMD Turion 64 mobile technology.
Availability
AMD Turion 64 mobile technology models ML-37, ML-34, ML-32, ML-30,
MT-34, MT-32, and MT-30 are available immediately worldwide.
In order to help consumers and business professionals simplify
their notebook purchasing decisions, AMD Turion 64 mobile technology
uses a new series of model numbers designed to provide a simple
designation of both relative performance and degree of mobility within
the processor family. The two letters of this model number indicate
processor class, with the second letter designating increasing degree
of mobility, as measured by power consumption.(a) As the second letter
approaches the end of the alphabet, "higher" letters indicate greater
mobility. The numbers indicate relative performance within the
processor class. Higher numbers indicate higher relative performance
among the AMD Turion 64 mobile technology family.
Pricing
AMD Turion 64 mobile technology models ML-37, ML-34, ML-32, ML-30,
MT-34, MT-32, and MT-30 are priced at $354, $263, $220, $184, $268,
$225 and $189 respectively, in 1,000-unit quantities. For pricing
details please visit: http://www.amd.com/pricing.
About AMD Turion 64 Mobile Technology
AMD Turion 64 mobile technology is made for mobility without
compromise. The technology is designed to be the most advanced family
of 32- and 64-bit Windows(R)-compatible processors available for
mobile PCs, enabling thinner and lighter notebooks plus compatibility
with today's most popular wireless and graphics solutions. AMD Turion
64 mobile technology also features award-winning AMD64 performance,
readiness for tomorrow's 64-bit applications, security with Enhanced
Virus Protection enabled by Windows XP Service Pack 2, and AMD
PowerNow!(TM) technology for extended system battery life.
About AMD64
AMD64 evolves the industry-standard 32-bit x86 architecture to
support the demanding 64-bit environment and enables next-generation
functionality and productivity today. AMD designed the AMD64 platform
to allow end users to enjoy reliable, best-in-class performance on the
32-bit software they own today while preparing for a seamless
transition to high-performance 64-bit applications. Designed from the
ground up to support multi-core capability, future AMD64 dual-core
processors will amplify the elegance and power of AMD's current
single-core solutions. The AMD64 architecture is also designed to
enhance the security of your computing environment by integrating
Enhanced Virus Protection technology enabled by advanced anti-virus
features in Windows(R) XP Service Pack 2 and the upcoming Windows
Server 2003 Service Pack 1.
Since the introduction of the AMD64 architecture in 2003, the AMD
Opteron(TM) processor for servers and workstations and the AMD
Athlon(TM) 64 processors for desktop and notebook computers have
earned more than 80 awards for innovation and performance and the
support of more than 2,000 OEMs, hardware and software developers,
system builders, and distributors.
AMD64 technology was natively designed to support upcoming
industry-standard, multi-core processors for servers, workstations,
desktop PCs and notebooks, as a natural extension of AMD64 technology
with Direct Connect Architecture.
About AMD
AMD (NYSE:AMD) designs and produces innovative microprocessors,
Flash memory devices and low-power processor solutions for the
computer, communications and consumer electronics industries. AMD is
dedicated to delivering standards-based, customer-focused solutions
for technology users, ranging from enterprises and governments to
individual consumers. For more information visit www.amd.com.
AMD, the AMD Arrow logo, AMD Turion, AMD Athlon, AMD Opteron, AMD
PowerNow!, and combinations thereof, are trademarks of Advanced Micro
Devices Inc. Windows is a registered trademark of Microsoft
Corporation in the U.S. and/or other jurisdictions. Other names are
for informational purposes only and may be trademarks of their
respective owners.
Industry Partners Demonstrate Support for AMD Turion 64 Mobile
Technology
Global Notebook Manufacturers:
"We support AMD's introduction of AMD Turion 64 mobile technology,
and we expect this innovation to benefit PC buyers who want greater
mobility plus performance," said Ken Kan, senior vice president of
Arima.
"ASUS is pleased to support AMD's new mobile technology in the
near future," said an ASUS spokesperson.
"We pride ourselves on the ability to deliver form, function and
entertainment with our notebook line," said Saeed Shahbazi, president
of Averatec. "By providing notebooks with AMD Turion 64 mobile
technology in our assortment, we will provide our customers true
mobility without boundaries."
"As a leading provider of optimal enterprise solutions throughout
central Europe, we are pleased to offer our IT customers the freedom
to choose from high-quality, innovative technologies, such as AMD
Turion 64 mobile technology," said Guido Karbautzki, business manager,
Mobile Computing for MAXDATA.
"As one of the leading providers of consumer electronics in
Germany, we take pride in using high-quality, leading-edge technology
such as AMD Turion 64 mobile technology," said Mark Jendrzok, product
manager, Mobile Computing, Medion.
"We look forward to adding even greater mobility to our popular
line of Packard Bell notebooks with AMD Turion 64 mobile technology,"
said Louis Perrin, product marketing director of Packard Bell.
"Sharp engineers high-quality notebook PCs based on the latest
technologies, and we welcome AMD's innovative, new product family to
the market," said Paul Bruce, vice president and general manager of
Sharp Systems of America.
"Repeat notebook buyers in the UK are looking for thin and light
notebooks with long battery life, wireless connectivity and more
performance. This new mobile technology from AMD allows us to provide
notebooks with greater mobility and 64-bit performance," said Dr.
Tariq Mohammed, group marketing director for TIME.
"Tiny.com have rapidly become the UK's leading direct consumer
notebook supplier and will expand the current range of notebooks.
AMD's latest technology helps us to provide even greater mobility and
64-bit performance," said Brain Trevaskiss, marketing director of
Tiny.com.
"We expect that our PC customers throughout China will be able to
benefit from the introduction of AMD Turion 64 mobile technology,"
said Yang Zhong, general manager for Tsinghua Unisplendor
Corporation's Notebook Computer Business Department.
"Twinhead looks forward to bringing the benefits of AMD Turion 64
mobile technology to our customers, enabling mobility, performance and
enhanced security for today and tomorrow," said Isabel Chen, head of
marketing for Twinhead.
"Congratulations to AMD! AMD Turion 64 mobile technology is an
exciting innovation. We look forward to passing on its performance
benefits to our customers," said Dr. Juergen Rakow, managing director
of Yakumo GmbH.
Ecosystem Partners:
"Atheros' wireless solutions paired with AMD Turion 64 mobile
technology are optimized to deliver high performance with longer
battery life, as well as industry-leading throughput and range for
thinner and lighter notebook PCs," said Craig Barratt, president and
chief executive officer of Atheros Communications. "Our wireless LAN
chipsets offer consumers a better wireless user experience through
innovative features including Super G, Super AG and eXtended Range
technologies."
"Thin and light notebook PC users demand platforms that deliver
lightning-fast performance, rich features and extended battery life,
all while maintaining a highly portable form factor," said Phil
Eisler, senior vice president and general manager, Integrated and
Mobile Business Unit, ATI Technologies. "Through a close working
relationship with AMD, ATI has leveraged its industry leadership in
notebook PC graphics and power management to deliver world-class
platform technology that takes full advantage of the AMD Turion 64
class of processors."
"Combining best-of-breed technologies provides notebook users with
the best features at a lower cost than bundled alternatives," said
Jeff Abramowitz, senior director of marketing for Broadcom's Home and
Wireless Networking Business Unit. "Systems equipped with AMD Turion
64 mobile technology and Broadcom's 54g Wi-Fi solutions will offer
superior computing and networking performance, while enhancing
mobility with features that simplify wireless connectivity."
"NVIDIA supports AMD Turion 64 mobile technology, which is
uniquely optimized to deliver industry-leading AMD64 power in thinner
and lighter notebook PCs with longer battery life, enhanced security,
and compatibility with the latest wireless and graphics technologies,"
said Rob Csongor, general manager, Mobile Computing, NVIDIA. "AMD is
stepping up to offer PC users full mobility along with NVIDIA's
legendary performance for 'on-the-go' computing without compromise."
"AMD Turion 64 mobile technology brings outstanding features with
longer battery life, enhanced security, and compatibility to notebook
PC users," said Daniel Chen, president and CEO of SiS. "SiS as a
chipset partner has been ready to provide the complete product line
for AMD Turion 64 mobile technology and we will remain aligned with
AMD's latest technologies by continuously developing advanced products
to meet market needs."
"Being a partner with AMD on one of the first notebook PCs years
ago, I am excited about the newly introduced AMD Turion 64 mobile
technology," said Alex Kuo, CEO, ULi Electronics Inc. "AMD Turion 64
mobile technology-powered notebook PCs can easily provide
class-leading performance while remaining cool, especially when
coupled with ULi's chipsets embedded with M1689 and leading-edge
mobile power management technologies."
"The combination of AMD Turion 64 mobile technology and advanced
core-logic chipsets, such as the VIA K8N800A and the forthcoming VIA
K8N890, which feature advanced graphics and support for cutting-edge
power-saving technologies, will enable the next generation of thin and
light notebooks with longer battery life, perfect for business
professionals and consumers with digital lifestyles on the go," said
Chewei Lin, vice president of Product Marketing, VIA Technologies Inc.
(a) Based on the general assumption that lower power consumption
enables longer system battery life and, therefore, greater
mobility.
Contact:
Advanced Micro Devices Inc.
Jo Albers, 512-602-3526 (PR)
email: jo.albers@amd.com
or
Mike Haase, 408-749-3124 (IR)
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